Unbranded raw selvedge denim is awesome. It's one of our favorite brands. What makes these jeans great is that as they break in they form unique whisker patterns, mold to the wearer and over time become a one of a kind piece. Recently we had a customer come in and show us how his pair has evolved after 6 months of wear. He only washed them twice, once by hand and once by machine.
I think they look cool right off the shelf, but this is a great example of how a little bit of dedication and patience can turn these jeans into something really special.